Following these 10 digital marketing tips in 2019 will definitely improve your ranking and website performance to skyrocket your online presence, but also make sure you do not miss out on them.
Here are the Top 15 digital marketing tips for your success in 2019:
1. Make sure you regularly Update your Website Content
update your website content regularly as it helps you to stay updated in the industry and literally letting Google know that are working sincerely to give the best content experience for online searchers. It also helps to increase your brand recognition and gives value to your business.
If you are not sure where to start, try to create new pages that show your business outlook, what you can deliver within your business, services to provide to your customers.
Include things like service pages, product pages (Gives a better understanding of your product) and About pages. follow SEO Best practices and update your content with clear and relevant information.
Make sure you follow the yearly trend ( simply include particular year) so that the content you publish must be updated, same like I have included in this blog like Top 15 digital marketing tips in 2019 (yearly trend is SEO best practice).
This creates a fresh content feeling in users point of view and gives them the best website experience, and also letting search engines know that you are producing fresh and useful content on your website.
Another thing is if you do not have a blog section or news section try adding one and regularly updating it with new blogs. Doing so will definitely help your organic search rankings.
2. Give value to the customer experience when he pays a visit to your website
Keep your customers happy and intact, provide them with the great customer experience and give as much value as you can, respond to queries with genuine and useful information.
Following these simple methods can help current customers happy and welcoming to new customers, while also increasing their trust in your brand.
Make sure your website is up and running with the faster loading speed and easy-navigational experience, as this will create sort of emotional roller coaster ride experience for customers.
A website with faster loading speed and easy navigational menu often ranks better than other websites and Google compliments such website too.
As I said earlier, providing good user experience will never go unnoticed in Googles eyes( just like the eye of Sauron )
3. Having a Local SEO Presence is Big Plus
Things in online marketing world have changed over time to time and Local SEO has become a very important search factor for people who are looking service nearby.
By targeting search specific keywords to particular regions alone, your website can rank higher for that region and thereby growing your business online locally.
To rank higher up in your region, target keywords with specific regional intent, i.e include things like Name, Address and phone number where ever it’s necessary, regional intent based landing pages, schema mark-ups, and local link building strategies can boost your online presence locally.
4. Do not Forget to include your business in Google My Business page
Having Google my business page listing is very important especially if you are looking to stretch your business locally and having a physical presence.
By locating through Google my business page you are giving added value to your customers by providing them to find, locate and review your business easily. It also helps potential customers to easily find you through website and access all of your business information.
A Google my business page information is valuable to real estate and can customers easily find your business on Google Maps, having said that, it also gives customers a chance to review and rate your business online.
Having a fair number of customers reviews and rating points can allow your business to grow much further. It also means that you value your customers and in turn customers trust your brand more often.
5. Your Customers are already watching you, Build your online reputation strategy
It is not enough if you are asking for reviews and ratings from the customers these days. Seriously, they are never going to help you build an online reputation.
Now a days times have changed and you need a serious strategy because your customers already watching for you and they know what you are and where you can be found.
So you are responsible to find out where they are looking for you (Google, Facebook, Yelp, etc) and respond to their queries. Someone should monitor these queries and respond immediately with honest and useful information.
If your business is stuck in bad times, make sure you provide an honest response for customers so that they still got faith in you. Make sure you also respond to bad reviews with honest answers with proper language.
Request the happy customers to give feedback for your business online. You can ask for their testimonials. Now a days video testimonial provides so much value and helps your business to win potential customers as well.
Good reviews from current and past customers will surely help the business to grow and leads other potential customers to try your product or service.
Remember if customers are not satisfied with your product or service and leave a bad comment, make sure to respond to their complaints immediately.
Reach out quickly to disappointed customers responding with a positive intent will definitely make other potential customers that you value customer experience and you really care for them.
6. Implement A Strong Call-To-Action
Provide a strong call to action for customers by making sure you provide useful things like newsletters, Ebooks, How-To Guides, and some freebies as well.
Having a strong call to action in place helps potential customers with lasting impression generating strong qualified leads in the funnel.
7. Track your website performance through analytics
Focusing on your business performance is very important as it tells where you are performing well and where you lack. For that, you need some software to track your business that is when analytics comes in handy.
It gives every bit of detail about your website, generates valuable insights to improve your search traffic.
It also generates reports about where your customers looking for you, their locations, which pages they landed on,
which page is performing well and which page needs improvement.
8. Focus On Search Engine Optimization Strategy
While it is important to focus on these key factors in digital marketing tips in 2019, it never completes with a strong SEO strategy. Having a strong search presence is the key to success.
To do that, you have to invest your time and effort in SEO to improve organic search results.
Focus on website content makes sure your content free from Plagiarism.
Update your content regularly and pay attention to on page metrics and give proper Meta description to your page. Use plugins like Yoast SEO or Yoast SEO Pro to map a solid SEO strategy.
It is true that SEO could take time to produce results, but it could really help your website with higher ranking and improved organic search results, staying ahead of the competitors and helps you to rank on the first page of Google.
9. Focus on Search Engine Marketing
Focus on both SEO and search engine marketing for digital marketing success in 2019.
Staying ahead of your competitors is very crucial and it gives additional advantages while using paid advertising at the same time.
Pay per click marketing platforms like Google Ads, Bing Ads, Yahoo Ads can skyrocket your search results.
10. Demographic and audience-specific Landing Pages
Implement a strong landing page optimization strategy for your product or service pages.
make sure you include only those keywords which are highly relevant to the business page and target those keywords wisely.
Include strong call-to-action buttons to customers who want to know more information about your business.
Other important Digital Marketing tips 2019
11. Having a Social media Marketing strategy in 2019
Having a strong social media presence is very much important for the success of your business. So social media marketing also plays a major role in digital marketing strategies in 2019.
Leverage wisely on social media and speak your heart out on social media platforms like Facebook, Twitter,
youtube, Instagram, and LinkedIn.
Doing so will make customers think that you are being loyal and trustworthy and is maintaining a healthy customer
relationship with them. This makes them approach you very easily.
P.S: if you are trying to share your thoughts and ideas with your audience Share it only on two of the most booming channels rather than sharing less of yourself on different channels.
It becomes clumsy and you may not be as active as you should be. Share your new articles, Ebooks, images, videos
and inside-out of your brand’s culture.
This makes other audience to recognize your value and they would want to know more about your closely
and follow you.
One more thing is that not only concentrate on improving organic social media marketing but also utilize paid advertising for your business.
Include Facebook pixel on your website to target your audience and retarget visitors with lookalike audience targeting and custom intent targeting.
With these methods, you can easily grow your social media presence.
12. Utilize Email Marketing to its optimum for personalization in 2019
Email marketing is one of the best methods to use for a strong connection between brands and customers. Create personalized email sends to your customers.
Know more about your customer experience and their concerns more personally. Creating an effective inbound marketing strategy in 2019 is key to online success. So make sure to prepare wisely and build your email
Put your potential customers in drip sequence, separate both potential customers and new customers into two different funnels, so that you respond with customer intent. Make sure you include strong call-to-action for your
Tip: Create newsletters, brochures, pdf’s, and images and advertise among your potential customers.
Use email marketing software’s like GetResponse, HubSpot, and mail chimp or Zoho campaigns for email marketing. Personally, I have used Get response and HubSpot email marketing and trust me these are very simple to use.
13.Voice search assistance and bot assistance on your website
Many of the companies, digital agencies are using voice assistance and bot assistance while visitors come to their website for information.
So understanding users and assisting them with helpful information would really make the customer happy and believes that you care for your customers and you do not want them to leave empty handed.
According to Google latest trends, voice search and bot assistance are going to play a very important role in digital marketing tips in 2019.
Many of the top companies like Google’s (Google Assistant), Amazon(Alexa), Apple(SIRI) are using voice search for users.
So it is important you also optimize your website with keywords to voice search queries, make sure you include
keywords which are in sequence.
Implementing these Top 10 Digital marketing tips in 2019 is definitely going to help you in your marketing strategy and helps you to build your brand value and increase your website traffic.
Make sure to leave your comments below and I am there to respond to your questions.